If you want to sell a house or an apartment, you should present the property as well as possible. Professional photos on real estate portals arouse the interest of potential buyers and make them curious. The following applies: A picture says more than 1,000 words. The following sections explain what exactly real estate photography is about. In addition, it will be discussed why real estate photography is indispensable in a digitized world and what advantages it offers.
What is real estate photography?
Modern and professional real estate photography is the best way to draw the attention of potential buyers to a house or apartment. Of course, the strengths of the object must be emphasized in the photos and possible weaknesses must be concealed at the same time. Studies have shown that interested parties decide for or against the property within the first 20 seconds after looking at a real estate advertisement or the photos.
Good real estate photography with a drone provides realistic information about the room layout and the size of the property.
That's how real estate photography works
Before professional real estate photos can be taken, the object must first be polished to a high gloss. Tidying up, cleaning up and carrying out any small repairs are an important prerequisite for ensuring that the object on the drone photos is in top condition. If there is a garden, it should also be cleaned up. The real estate photos are taken from both the inside and the outside. The use of a drone should not be avoided, especially outdoors , as drone takes photos appear particularly individual and professional. The following applies to preparing the outdoor area: place garden furniture harmoniously on the terrace and place waste containers, bicycles and scooters in the garage or shed. Real estate prospects love simple decoration these days. Everything should look as simple and "clean" as possible. For this reason, kitschy decorative items should be removed. Newspapers and tablecloths should be packed away and pillows and blankets removed from the sofa. If all the pictures are then removed from the walls and the carpets are rolled up, the perfect location for good real estate photos is created.
That's what matters: good equipment
The technology has now progressed so far that it is not necessary to buy an expensive SLR camera to perfectly stage objects. If the lighting conditions are good, twelve to twenty megapixels are completely sufficient. The image sensor of the camera is more important than the number of megapixels. The larger this is, the better it is possible to distinguish between light and dark areas. In this way, the so-called "image noise" can be avoided.
Image noise is the deterioration of a digital or electronically recorded photo due to interference that has no relation to the actual image content. The disturbances look like foreign bodies in the photos, as they deviate from the actual image in terms of color and brightness. Good to know: The necessary sensors for real estate photography are also integrated in drones, mirrorless system cameras and in exclusive compact cameras. To make the rooms appear larger and more spacious on photos, good real estate photographers usually use a mini drone or a single-lens reflex camera including a high-speed wide-angle lens or a lens with a small focal length.
The drone flight in real estate photography
Good lighting is the most important prerequisite for a professional real estate appraisal. The weather and lighting conditions play a central role here. However, a cloudless, bright blue sky is not perfect for taking good drone pictures. A blue sky with light clouds or a veil of clouds is always perfect. In pictures, a soft and pleasantly diffuse light is particularly interesting. Even with shadows, a very good effect can be achieved. Dark clouds, on the other hand, create a negative atmosphere in the photos and should therefore be avoided at all costs. A drone does not fly high enough to compensate for poor weather and lighting conditions.
It is also important at what time the real estate photos are taken with the drone. The beautiful morning or evening light is particularly impressive. At noon the light is unfortunately hard and glaring. A white facade can then outshine everything else, so that the natural contrast is simply unfavorable. It is also recommended never to take pictures in the direction of the sun. Your back should always be turned to the sun. To avoid backlight that can shine through the window, the drone camera can be corrected manually by one to two stops darker.
Night shots can create a certain charm. This is mainly due to the lighted windows. The photos will be unique and effective! However, the drone should then not be flown too high, as viewers can then lose track of which object it is about and what exactly is to be emphasized in the picture, especially with night shots.
In principle, care should be taken to avoid overexposure in real estate photography. Bright areas in the image disappear as a result of overexposure and cannot be restored even with good post-processing.
The outdoor area
After personal items have been removed from the frame, sellers should seek the area that seems most advantageous to them. After that, you have to think about where to launch the drone from. From this view, the house should be as free as possible in the picture. Neighboring houses, parked cars or the like should not be visible. This makes the property look bigger overall. Optical highlights, such as a swimming pool, a well-kept pond or an attractive, large veranda, ensure spatial depth in the drone image. A beautifully landscaped flower bed or a generally interesting environment should definitely be included in the picture. In this way, even more visitors can be enthusiastic about the property or its location.
Closed windows look like dark holes in the facade in photos and often cannot even be identified as windows right away. Therefore, windows for photos with the drone should be opened on tilt. This enlivens the area. Interesting and unique effects are often created by reflecting the sky in the tilting panes.
The image processing of the drone photos afterwards
In professional real estate photography, photographers rely on subsequent image processing. In this way, the final touches can be given to the drone photos on the PC. Private sellers and real estate agents should proceed exactly as a real estate photographer would. For example, it is advisable to lighten the sky a little or make the image colors appear more intense. Contrasts can also be refined during image processing. In particular, minor defects can be retouched in this way.
The importance of real estate photography in a digitized world
In the digitized age, online offers are increasingly coming into focus. Everyone has their smartphone or laptop with them at all times and usually uses the end devices several times a day. No wonder that many people interested in real estate want online viewings with drone technology and thus want to find out comprehensive information about a property on the Internet. In this way, interested parties can save themselves long journeys to properties that are ultimately of no interest to them anyway. Especially in the context of the Corona Pandemic, the trend towards digitization and the use of drones has increased. Regardless of whether they are private sellers or professional real estate agents, sellers should do not close the trend of modern real estate photography and offer their interested parties a wide range of online offers and many channels for making contact. Real estate transactions can now be carried out particularly quickly and easily.
Advantages of real estate photography with drones
Professional and attractive photos support the sale of real estate. Thanks to good photos and videos, for example made with a drone, the interest of a large number of potential buyers can usually be aroused. Objects that are of great interest can usually be sold more quickly and at a particularly high profit. Basically, professional real estate photography is the best way to pave the way for a successful sales pitch. We offers real estate photography exclusively in Saarland and Rhineland-Palatinate.